Professional Speaking
Bootcamp-in-a-Box

Are you a small business owner, consultant, trainer, or expert who wants to raise your game and commit to earning a living through professional speaking? Or are you a working professional who has always dreamed of polishing your speaking skills in order to enhance your effectiveness on the job – or in a future career as a speaker?

Let’s jump right to the bottom line. You want to know “What’s in it for me?”
Here are just some of the areas and attributes that will improve as a result of your investment in the Professional Speaking Bootcamp-in-a-Box:

	Develop your professional speaking identity through a powerful and memorable brand.
	Learn new speaking skills and techniques to enhance every presentation.
	Create a powerful physical and electronic marketing toolkit.
	Create additional revenue streams from training, consulting, coaching, and creating educational resources/manuals.
	Improve your selling skills with strategies and tools that are exactly suited to your strengths, preferences, and personality.
	Create “value-rich” proposals where price is irrelevant.
	Raise prices dramatically while also raising your closing ratio.
	Move away from “doing your best” and move toward “doing what needs to be done” to build a strong foundation for your professional speaking success.

Nothing comes close to delivering such a comprehensive professional development experience in the speaking, training, and consulting profession created by a professional speaker, author, and consultant who has been there, done that, and can show you exactly what works – and why – and how to implement these strategies for your own business in a way that fits your unique expertise, background, and the needs of your particular business.

This program will make a major impact on your personal and professional effectiveness. Read on for a detailed outline of exactly what information, strategies, tactics, and tools you’ll receive in this value-packed program!

Here is a detailed outline of what you get:

PART ONE
1. Developing Your Model and Your Message: It’s All About YOU!

•	Building your Business Model, Speaking Model, and Revenue Model
•	5 Keys to Developing Your Unique Message
•	Overcoming the 2 Biggest Obstacles: Articulation and Distinction
•	7 Reasons You Must Develop and Master Niche Topics
•	10 Mistakes Most Speakers Make – Even the “Smart” Ones!
•	Branding, Naming, and Titling Your Business, Your Talks, and Your Services
•	Personalized Message Development Checklist
•	Completing Your Simple 12-month Business Plan

2. Building Your Marketing Toolkit

•	6 Elements of a “Complete Package”: Business Cards, Website, Presentation Kit, Marketing Letters, Video, Audio – plus Do’s and Don’ts for Each!
•	Write a Book? You’re Kidding, Right? Not at All - Here’s How to Do It!
•	Stand Out from the Crowd by Creatively Using Postcards
•	Getting on the Radio – Advertise, Be a Guest, or Be a Host!
•	Alphabet Soup: Maximizing the Marketing Power of Certifications & Degrees
•	4 Incredibly Easy Ways to Develop E-books, White Papers, and Reports
•	Full Frontal PR: 3 Keys to Press Relations – Not Releases - that Work
•	Newsletters: Paper or Electronic and How to Fill Them with Keeper Content
•	Networking and Developing Profitable Professional Affiliations

PART TWO
3. Strengthening Your Platform Speaking and Presentation Skills

•	Organizing and Developing Your Content into a Knockout Talk
•	Unconsulting™ Three-Track System of Information Delivery
•	4 Strategies to Make Preparation Painless and Effective
•	Mastering the Platform Basics – and It’s All About the Basics!
•	3 Most Effective Ways to Use Your Body to Get the Message Across
•	5 Critical Lessons from Theater and Film for Using Your Voice
•	Lecture is Not an Option: Using Stories, Examples, Analogies, Exercises, Discussion, and Experiences to Make Your Speaking Come Alive
•	When to Use Audiovisuals, When Not To, and How to Make Them 300% More Effective Than Most Professional Speakers Do!
•	Resources for Developing Your Speaking Skills Further

PART THREE
4. Developing Products, Services and Revenue from Speaking

•	How to Develop Full Day Training Seminars from Your Speaking Topics
•	3 Avenues to Making Money from “Free” Speaking Engagements
•	5 Different Strategies for Turning Writing into Profit
•	Marketing Keynotes to Associations, Chambers, and Corporations
•	How to Develop Coaching Services – Even If You’re NOT a “Coach”!
•	Consulting 101: From Prospecting to Proposal to Sold!
•	The Pros and Cons of Webinars – and Why It’s Probably Best to Stay Away
•	The 5 Keys to Teleseminars That Work Without Giving Away the Farm
•	Setting Up Your Home Studio for Producing Audio CD’s for less than $50
•	How to Easily Increase Value with Narrated Presentation CD-ROM’s
•	Write Books for Credibility and Write Manuals for Profit
•	Speakers Bureau Pros and Cons – and Which Ones You Can Trust
•	Developing a Subscription-based Website
•	How to Make Money on Both Sides of the Subcontracting Equation
•	4 Keys to Creating Your Own Markets
•	Supersizing, Bundling, and Other Methods to Add Value for Your Client

5. Selling Skills for Speakers, Consultants, and Coaches

•	7 Keys to Sales Strategy: How to Get the Work When the Client is Ready
•	Prospecting and Presenting
•	Face to Face: How Less is Truly More
•	Magnetic Marketing that Really Works
•	Follow-Up and Value Add that Other Speakers Don’t Do

6. Proposals and Contracts

•	The First Thing That You Absolutely Must Put on Page 1 of Every Proposal
•	5 Reasons to Move Away from the Time-Based Billing Mindset
•	Writing Proposals and Agreements that Focus on Outputs, Not Inputs
•	The Only Three Fixed Prices You Should Ever Quote for Professional Speaking
•	The Era of “Tailored” Topics is Over: Everything Should Be Custom
•	Mastering the 2-page Memorandum of Understanding (MOU)
•	The Proposal IS the Contract – How to Develop an Easy to Use Document to Serve Both Needs
•	When You Get Paid Is Almost as Important as How Much You Get Paid
•	Project-Based Consulting Work and Advice-Based Consulting Work – and How Not to Confuse the Two!
•	“Should I Charge for Proposals?” is the Wrong Question to Ask

7. Action plan for the future

•	Developing Your Strategy: Short, Medium, and Long Term Planning
•	Tactics to Begin Using Immediately that Tie In to Your Plan
•	Selecting the Marketing and Speaking Tools to Work on Right Now
•	Calendar and Locking In Your Post-Bootcamp Check-in Schedule

ABOUT THE AUTHOR:

David Newman is the founder of UNCONSULTING, a professional speaking and seminar firm helping people working inside organizations “Get More Done, Make More Money, and Rediscover the Joy of Business.”

David is the author and coauthor of 8 books including Sales Science, Juiced, Relish, Relish for Business, Unconsulting, BusinessArtThinkNow, The Fortune Cookie Business Book, and The Manager’s Pocket Guide to Using Consultants (HRD Press, 2007)

David has presented, taught, facilitated, and consulted with over 600 corporate groups. His clients include IBM, Microsoft, QVC, Wyeth, Towers Perrin, Oracle, Merrill Lynch, Federal Express, and Johnson & Johnson.

David has presented seminars and workshops for 44 of the Fortune 500 and has made a full-time living from speaking, training, and consulting since 1992. David has also been mentoring other experts, authors, and professional services business owners around building their business through publishing and speaking since 2002.

ABOUT THE PROGRAM:

David Newman is a speaker, seminar leader, and business author. As a former corporate insider, he has also worked extensively with other speakers and consultants. In the Professional Speaking Bootcamp-in-a-Box, you’ll benefit from this “both sides of the table” expertise plus you will also benefit from the core of what he spends all his time doing today – helping companies large and small with marketing and sales strategy, tactics, and implementation.

This isn’t a “How-to” program – it’s an “EXACTLY How-to” program!

Consider the fees you would ordinarily incur to get all this information in one place:

•	Branding, Identity, and Marketing Toolkit:	$1,500
•	Full Day Custom Sales Strategy Consulting:	$1,500
•	Professional Presentation Skills Coaching:	$1,250
•	PR, Media, and Publicity Consultation:	$  750
•	Proposal and Contract Writing Seminar:	$1,000
•	Bonus: Marketing Materials Review/Tune-Up:	$  750
•	Bonus: 2 Hours of 1-on-1 Consulting:	$  500
•	Bonus: 4 weeks of unlimited email support	$1,250
Total Value of Professional Speaking Bootcamp-in-a-Box PLUS Bonuses: $8,500

This same exact material was delivered live at the first Professional Speaking Bootcamp in suburban Philadelphia July 19-21, 2005. Participants had this to say about that experience:

Publishing, speaking, consulting, training, platform skills, setting and getting higher fees, proposals, selling, marketing, publicity... it's ALL in here in one amazing, clear, and well-organized package. I'm so glad I invested in this experience! -- Cheryl Rice, CPCC, Full Potential Consulting

 

Any ONE of the four dozen strategies, tools, techniques, and resources David provided would be worth the price of admission. I can't count the number of A-ha! Moments I've had over the past three days. Thank you, thank you, and thank you! -- Ginny McGinnis, Catholic Leadership Institute

 

David, working with you was exactly what I needed! As you know, I am eager to keep applying all your tools, techniques, resources, etc. I'm now determined to keep all this stuff moving forward. Working with you really helped me get my business to the next level -- making it more web-based, more passive income, more product-oriented, more money for less work (eventually), with a much broader geographic reach, and a bigger/better reputation. -- Ford R. Myers, author of The Ultimate Career Guide

These participants in the first Professional Speaking Bootcamp each paid $1,550 for the program. This may seem like a lot of money until you look at the outcomes of your having taken this program:

•	Raise your speaking, consulting, or training fees by $1,550 and your next speaking engagement has paid your fee. (You’ll learn exactly how!)
•	Don’t pay a PR professional one month’s typical fees ($1,500-$5,000+) and be featured in your industry’s leading publication or in general interest business periodicals like The New York Times, Business 2.0, and Fast Company. (You’ll learn exactly how!)
•	Attract just 10% more speaking, seminar, or consulting business or retain 10% more of your existing clients for repeat business, and easily put another $5,000-$20,000 in the bank. (You’ll learn exactly how!)
•	Supplement your professional income with occasional speaking, training, consulting, or coaching assignments and add $15,000-$50,000 to your annual income in addition to your regular salary. (You’ll learn exactly how!)
•	Create, publish, and sell high-value information products in book, CD, or Special Report format. Your first 15-20 sales will more than cover your fee. (Yes... you’ll learn exactly how!)

 

You won't pay $1,550 but you'll get EVERYTHING in a self-study format - every strategy, tip, handout, template, & tool PLUS audio companion mp3's for only $497.

David's program was like a complete A-Z encyclopedia of what it takes to succeed. The ideas presented to me over the last three days will at least double, if not triple my earning potential, and eliminate years of fumbling, guesswork, and frustration. This bootcamp takes years off the learning curve. -- Joe Carr, Crocodile Catering

Order now and you’ll also receive - AS MY FREE GIFT -
a $464 bonus bundle of 16 different ebooks, courses,
and manuals that will teach you everything you need
to know about:

•	List-building to grow your audience of pre-qualified people who like and trust you
•	E-zine content development, marketing, distribution (and even generating your own ad sales!)
•	Article marketing and “expertizing” yourself using viral strategies that get your articles reprinted on dozens of high-traffic websites, blogs, and forums
•	Enhancing your online and offline visibility, credibility, and “buyability”
•	Effective copywriting strategies and techniques that communicate your value clearly and powerfully
•	Alternate sources of easy product creation, including leveraging “public domain” resources
•	Maximizing your reach and profits with teleseminars (and how to script, host, record, and “productize” them long after the live call!)
•	How to benefit from natural search engine rankings and pay-per-click tools like Google AdWords.
•	How to build - and profit from – your online community of raving fans using membership sites
•	How to quickly and painlessly create content-rich e-books and other information products that your prospects NEED to have and WANT to buy.
•	How to boost truly passive revenue using Google AdSense and affiliate marketing
•	How to put all the right pieces together in the right order and with the right tools to make it all EASY, EFFORTLESS, AND ENJOYABLE!

Yes, David, I want the complete Professional Speaking Bootcamp-in-a-Box, plus all the bonuses, plus 2 hours of 1-on-1 consulting about my speaking business, plus 4 weeks of unlimited personal access to you by email, plus the bonus bundle of 16 ebooks, courses, and step-by-step manuals to skyrocket my speaking business and give me more time and freedom, and significantly boost my financial success!

ORDER NOW