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Motivational Speaker
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Results a client can expect: Insert a sheet with a heading such as "Typical Client Results" or something similar. Practice stating and writing these as client outcomes, not as your inputs. |
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Testimonials: Buyers want assurances. Try to obtain five or six testimonial letters for inclusion in the press kit. (When you get new ones from clients, be sure to include the best of the best! |
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Professional Bio: It can also double as an introduction when you speak, and/or can be distributed to people in your meetings and presentations. The best bios aren't really about YOU - they're about what you DO for clients! |
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White papers: These are one of your most powerful marketing tools. They are NON-PROMOTIONAL, and should be filled with pragmatic information and/or provocative opinions. They should be from two to six pages. |
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References: Since you don't want to make the prospect work, provide references automatically, rather than force the prospect to request them. |
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One-sheets: These are attractively formatted 1-page descriptions of your programs and/or speeches. |
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Business card: So the prospect can toss the package and keep your card once you’ve been selected! |
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Newspaper and magazine reprints of articles you’ve written, or articles where you’re quoted. |
Below you find samples of each of these from motivational speaking expert David Newman:
Books Written by David Newman
Book Sponsorship
Programs by David Newman
Complete electronic version of press kit
Work Your Network
Sell Like a Girl
Sales To-Don’t List
19 Sales Questions to Act On
100+ Marketing Ideas
You Don’t Need Sales Training
The Secret Sauce of Business Success
50 Great Questions for Salespeople
Articulation and Distinction
Taxi! What Consultants Can Learn from Cab Drivers
Stop Convincing People!
5 Marketing Moves for Business Success
Great Marketing and Sales Books
Sometimes Doing Your Best is Not Enough!
This Little Piggy Went to Market
Selling to the Clueless, Powerless, and Broke
Clienting 101
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David’s PR
Articles (PDF format)
Right-mouse click and use "Save Target As..." or left-click and view online.
Entrepreneur article
Investors Business Daily article
Chamber Executive article
FAST 50 nomination
S&MM art. 1
S&MM art. 2
B2B PDF
David's FAST 50 entry hits #5
and