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Resource List: Great Books for
Sales and Marketing Professionals
Selling Skills:
- Sales Science- David Newman (with Shawn Doyle)
- The Sales Bible- Jeffrey Gitomer
- Six Figure Selling- Tony Allesandra and Phil Wexler
- The Greatest Salesman in the World- Og Mandino
- Stop Telling, Start Selling- Linda Richardson
- Integrity Selling- Ron Willingham
- How to Become a Rainmaker- Jeffrey Fox
- Socratic Selling- Kevin Daley
- Guerilla Selling- Orvel Ray Wilson and William K Gallagher
- The Little Red Book of Selling- Jeffrey Gitomer
- The Idea-A-Day Guide to Super Selling- Tony Allesandra
- Selling the Invisible- Harry Beckwith
- What Clients Love- Harry Beckwith
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Motivation:
- The Power of Positive Thinking- Norman Vincent Peale
- Think and Grow Rich- Napoleon Hill
- Do It! Let's Get Off Our But's (The Life 101 Series)- Peter McWilliams
- The Monk Who Sold His Ferrari- Robin Sharma
- Man's Search For Meaning- Victor Frankl
- Maximum Achievement- Brian Tracy
- The Road Less Traveled- M. Scott Peck
- It's Not How Good You Are, Its How Good You Want to Be: The
- World's Best Selling Book- Paul Arden
- Learned Optimism- Martin Seligman
- Attitude is Everything- Keith Harrell
- The 7 Spiritual Laws of Success- Deepak Chopra
Business Creativity:
- BusinessArtThinkNow- David Newman
- Creativity in Business- Michael Ray and Rochelle Myers
- Jump Start Your Brain- Doug Hall
- Jump Start Your Business Brain- Doug Hall
- A Whack on the Side of the Head- Roger von Oech
- A Kick in the Seat of the Pants- Roger von Oech
- Thinkertoys- Michael Michalko
- The Artist’s Way at Work- Mark Bryan and Julia Cameron
- Jamming- John Kao
- Creativity, Inc.- Jeff Mauzy and Richard Harriman
- The Art of Innovation- Tom Kelley
- The Circle of Innovation- Tom Peters
Marketing:
- UNCONSULTING: 95 Ways to Get More Done, Make More Money, and Rediscover the Joy of Business- David Newman
- The Pursuit of Wow!- Tom Peters
- Your Marketing Sucks- Mark Stevens
- Marketing Insights from A to Z- Philip Kotler
- How to Drive Your Competition Crazy- Guy Kawasaki
- Purple Cow- Seth Godin
David Newman is a nationally-acclaimed leadership and sales speaker known for his high-content, high energy presentations laced with humor and “do-it-now” tools that ensure maximum takeaway value. Your investment in David pays off by making it easier for your leaders, managers and salespeople to unblock sales performance and unlock leadership success. David is the author of 8 books on leadership and sales, including Relish for Business and Sales Science.
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